Burger king BBq brisket whopper The “Whopper By You” campaign introduced a new series of guest-created Whoppers to reinforce Burger King’s “You Rule” platform. The first launch in the series, the BBQ Brisket Whopper, needed to drive both awareness and trial. Our task was to spotlight this new flavor, showcase the creativity behind the series, and invite guests to experience the latest offerings fresh off the flame grill through organic and paid social.
Project Date: July 2025
Role: Lead Art Director
Platforms: TikTok, Meta (Facebook/Instagram), X, Reddit, Snap
Organic Social: Campaign Teaser
To introduce the first Whopper in the “Whopper By You” series, we produced a cinematic, movie-trailer–inspired pre-roll that playfully teased the launch.
Platform: TikTok & Meta
Paid Social: Videos
We placed fans at the heart of the social campaign, positioning them as the true stars behind the BBQ Brisket Whopper. To bring this idea to life, we developed two playful concepts: one where fans hosted a press conference, and another where the BBQ Brisket Whopper’s inspiration was treated like a celebrity, swarmed by admirers and paparazzi.
Platform: Meta & TikTok
Paid Social: Statics
Platform: Meta, Reddit & Snap
Organic Social: Statics
Platform: Meta
Organic Social: Statics
Platform: Meta