Burger king BBq brisket whopper The “Whopper By You” campaign introduced a new series of guest-created Whoppers to reinforce Burger King’s “You Rule” platform. The first launch in the series, the BBQ Brisket Whopper, needed to drive both awareness and trial. Our task was to spotlight this new flavor, showcase the creativity behind the series, and invite guests to experience the latest offerings fresh off the flame grill through organic and paid social.
Project Date: July 2025
Role: Lead Art Director
Platforms: TikTok, Meta (Facebook/Instagram), X, Reddit, Snap
Organic Social: Campaign Teaser
To build anticipation, we launched a TikTok Live Countdown ahead of the Cini Minis return. The experience recreated the nostalgic look and feel of dial-up internet, immersing viewers in a retro digital moment. At the end of the countdown, a branded pop-up revealed the announcement: Cini Minis are officially back at Burger King.
Platform: TikTok
Organic Social: Petition Quotes
The Story
When Burger King fans launched a petition to bring back Cini Minis, their voices created the cultural spark for the product’s return. To honor that passion, we turned the petition itself into part of the campaign story.
The Idea
We pulled real quotes from the petition and reimagined them through a late-90s design lens, nodding to the era when Cini Minis first debuted.
The Execution
These retro-styled assets rolled out on Meta and TikTok, directly acknowledging the fans who campaigned for the comeback.
The Payoff
By spotlighting their words, we showed the community that Burger King listened, and delivered, making the return of Cini Minis feel like a win they helped create.
Platform: Meta & TikTok
Organic Social: Cini Minis Are Calling
We made a video of a chunky 90s phone blasting a retro-style remix of the Whopper Whopper jingle, letting fans know Cini Minis are back.
Platform: Meta & TikTok
Organic Social: Bringing it Back to 1998
We transported fans back to 1998 with nostalgic throwback videos, featuring cultural touchstones like time capsules and skateboarding, alongside the return of another late ’90s icon, Cini Minis.
Platform: Meta & TikTok
Organic Social: Static
We recreated the iconic frosted tips hairstyle on the Cini Minis.
Platform: Meta
Organic Social: Static Carousel
We recreated the look and feel of a 1998 photo to showcase the Cini Minis.
Platform: Meta
Paid Social: Videos
We placed Cini Minis back in 1998 nostalgic settings.
Platform: Meta & TikTok
Paid Social: Statics
Platform: Meta & Reddit