hi there!
I’m Rachel,
a multi-disciplinary designer and art director, specializing in social media, web, TVC, OLV, and Out of Home.
Currently an Art Director @ Dentsu.
IT ALL BEGINS WITH AN IDEA
✦
IT ALL BEGINS WITH AN IDEA ✦
CAMPAIGN
Burger King Frozen Cotton Candy Cloud
Year
2024
Role
Lead Art Director
Project
Develop paid social creative concepts to drive awareness and trial of Burger King’s NEW! Frozen Cotton Candy Cloud beverage.
Assets Shown: Paid statics for Meta
CAMPAIGN
Burger King Royal Crispy Wraps
Year
2024
Role
Lead Art Director
Project
Develop paid social creative concepts to drive awareness and trial of Burger King’s Royal Crispy Wraps.
Asset Shown: Paid motion video for Meta
CAMPAIGN
Burger King Million Dollar Whopper Contest
Year
2024
Role
Lead Art Director
Project
Develop paid social creative concepts to drive awareness of and participation in Burger King’s Million Dollar Whopper Contest.
Asset Shown: Creator made video for Meta & TikTok
CAMPAIGN
Burger King Halloween
Year
2023
Role
Lead Art Director
Project
Develop paid social creative concepts to drive awareness and trial of Burger King’s Ghost Pepper Whopper and Ghost Pepper Chicken Fries.
Assets Shown: Paid statics & paid motion video for Meta
Client
Fiskars
Year
2022
Role
Lead Art Director
Project
Create OLVS that support the 2022 North America media plan.
Assets Shown: OLVS
Client
Miller Lite
Year
2021
Role
Jr. Art Director
Project
Create social content ads that showcase iconic hometown hangout spots where friends and family come together to celebrate.
Assets Shown: OLVS & Meta statics
Client
Tobacco Free Florida
Year
2020
Role
Lead UI/UX Designer
Project
Redesign Tobacco Free Florida’s website.
Website shown: https://tobaccofreeflorida.com/
Client
McDonald’s
Year
2020
Role
Jr. Art Director
Project
Create a TVC to showcase McDonald’s Hacer National Scholarship.
Asset Shown: TVC
Client
Tobacco Free Florida
Year
2020
Role
Jr. Art Director
Project
Create Out of Home ads to bring awareness to Tobacco Free Florida.
Assets Shown: Out of home
Client
McDonald’s
Year
2019
Role
Jr. Art Director
Project
Create a TVC to showcase McDonald’s Hacer National Scholarship.
Asset Shown: TVC